Senior Brand Designer, Feb. 2023 to Aug. 2023. Industrial AI is a technical sale to plant engineers and operations leads, and the brand had to hold up from a factory floor to a pitch deck.
Augury's product listens to machines and tells you what's about to fail. That's a serious claim, and the old brand didn't carry it.
I designed the identity and the thinking behind it: how it behaves on a dashboard, a specification sheet, a trade stand and a sales deck, plus the guidelines that let the rest of the team apply it without me in the room. I also mentored three designers through the rollout.
Engagement with the new brand's digital touchpoints rose 25%.
Send me the brief, the role or the problem you're trying to solve. I'll tell you honestly whether I'm the right person for it.