Portfolio

The case studies, and a couple of extras

Four of these have a full write-up: the brief, what I did and what happened after. The other two are here because I still like looking at them.

All the work

Navy Federal military appreciation campaign materials with military and family photos in a navy, white, orange, and teal collage.

Navy Federal: product design standards

Wireframes, prototypes and front-end standards, so a large team could ship consistent products.

Digital
Product
UI
Collage of angled brand guideline pages with typography, color charts, and dark navy panels.

Provenir: a site built around the buyer

I rebuilt the site around how their buyers actually make a decision. Traffic up 60%, conversion up 20%.

Digital
UX
Web
Translucent code-covered cube with purple blocks on a lavender platform beside a large key-like shape.

IBM IBV: Editorial for C-Suite readers

Turning dense research into something an executive will actually finish reading.

Editorial
Print
Data viz
Angled AUGURY brand-guidelines page with a navy logo on a white sheet over a dark blue surface.

Augury: a complete digital rebrand

One identity across every touchpoint, plus the design system that keeps it that way. Engagement up 25%.

Brand
Digital
Digital
Systems
Child standing behind a ladder-like structure beneath warm string lights, with energy-themed text.

Southern Company: Creative identity

One identity across every touchpoint, plus the design system that keeps it that way. Engagement up 25%.

Brand
Digital
PRINT
Ronald McDonald House collage with families and slogans in yellow, purple, cyan, and gray panels.

Ronald McDonald House of Atlanta

Print and digital campaign collateral, made faster: I leaned on AI-assisted workflows and cut turnaround by 30%.

Print
Campaign
Collateral
Billboard advertising $110 off four tires, with stacked tires and an Atlanta Hawks logo.

Atlanta Falcons & Hawks: out-of-home

Billboards, newspaper ads and commercial storyboards for the city's NFL and NBA teams.

Print
Out-of-home
Art direction
Currently freelancing through Wripple

Let's talk about the work

Send me the brief, the role or the problem you're trying to solve. I'll tell you honestly whether I'm the right person for it.