Digital Designer, Sep. 2016 to Mar. 2020. RentPath, now part of Redfin, sold marketing to property managers, so this was B2B campaign work judged on traffic and leads rather than on presentation.
To help Ronald McDonald House of Atlanta streamline their ongoing marketing, I designed a comprehensive library of editable flyer templates across a multi-phase rollout. The goal was to empower their internal team to autonomously generate branded materials for key initiatives, including the Chef-Led Meal Program, Adopt-A-Room campaigns, volunteer recruitment, and corporate partnerships.
Each template was engineered with clean visual grids, structured typography, and flexible layout options to keep designs locked on-brand while making text and image updates effortless for non-designers. By integrating generative AI workflows into the initial concepting and asset production phases, I accelerated design turnaround by 30%.
The final library provided RMHC with an adaptable, plug-and-play toolkit for print and digital outreach—allowing them to launch campaign-ready flyers in minutes and maintain visual consistency across all community touchpoints.
Send me the brief, the role or the problem you're trying to solve. I'll tell you honestly whether I'm the right person for it.