Senior VISUAL designer and brand architect · Atlanta

Hello, I'm Neil

Fourteen years of brand identity, editorial design and enterprise campaigns. Obsessed with making complicated work feel effortless.

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Smiling man with short hair and a beard wearing a light blue collared shirt against a gray background.
Portfolio

The work, briefly

Fintech, industrial AI, enterprise research, credit unions, sport, charity. Different problems every time, and the one constant is that none of them could afford to be vague.

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Navy Federal rewards credit card beside promotional text, reward icons, and a contactless payment photo.

Navy Federal: product design standards

Wireframes, prototypes and front-end standards, so a large team could ship consistent products.

Digital
Product
UI
Stacked purple IBM books titled “The CEO’s Guide to Generative AI” on a lavender background.

IBM IBV: editorial for C-suite readers

Turning dense research into something an executive will actually finish reading.

Editorial
Print
Data viz
Angled AUGURY brand-guidelines page with a navy logo on a white sheet over a dark blue surface.

Augury: a complete digital rebrand

One identity across every touchpoint, plus the design system that keeps it that way. Engagement up 25%.

Brand
Digital
Systems
Collage of angled brand guideline pages with typography, color charts, and dark navy panels.

Provenir: a site built around the buyer

I rebuilt the site around how their buyers actually make a decision. Traffic up 60%, conversion up 20%.

Digital
UX
Web
Ronald McDonald House collage with families and slogans in yellow, purple, cyan, and gray panels.

Ronald McDonald House of Atlanta

Print and digital campaign collateral, made faster: I leaned on AI-assisted workflows and cut turnaround by 30%.

Print
Campaign
Collateral
Redfin and RentPath logos above a city skyline and residential neighborhood.

RentPath - Redfin

B2B campaign and event design at volume.

Email
Landing Pages
Events
Child standing behind a ladder-like structure beneath warm string lights, with energy-themed text.

Southern Company

A visual identity that has to work in print and on screen.

BRAND
DIGITAL
PRINT
Billboard advertising $110 off four tires, with stacked tires and an Atlanta Hawks logo.

Atlanta Falcons & Hawks: out-of-home

Billboards, newspaper ads and commercial storyboards for the city's NFL and NBA teams.

Print
Out-of-home
Art direction
Art direction

A few of the brands I've worked with

Outcomes

What it actually did

Provenir

A user-centered rebuild of a fintech data platform's site, planned around how buyers actually evaluate one.

60
%

Increase in website traffic

Augury

A full digital rebrand, with the design system that keeps every touchpoint consistent.

25
%

Increase in user engagement

IBM Institute for Business Value

Editorial layouts and data visualization for C-suite research, where the density is the whole problem.

2024

Gold Stevie Award for thought leadership

What I do

Four things I'm good at

palette

Brand Identity & Design Systems

Rebrands, and the guidelines that keep them alive after handover. At Augury, one identity across every touchpoint lifted engagement 25%.

bar_chart

Editorial & Data Visualization

Dense research turned into layouts, charts and infographics someone will actually read, for the IBM Institute for Business Value.

devices

Digital Product & UX

Wireframes, prototypes and front-end standards in Figma and Adobe XD, for Navy Federal's member products.

animation

Motion & Campaign Design

Motion graphics, HTML5 banners and out-of-home for Navy Federal, the Falcons, the Hawks and Autotrader's Kelley Blue Book.

Dusk skyline with illuminated skyscrapers, dense buildings, and curving highways under a teal-blue sky.
A bit about me

I work inside the business, not beside it

I'm in Atlanta, freelancing through Wripple. Fourteen years has taught me that a brand is only as good as the people who have to use it every day, so I work with them rather than around them: mentoring three designers at Augury, setting standards beside the product teams at Navy Federal, and getting AI into the production workflow to cut turnaround by 30%.

More about me
14

Years in design across brand, editorial and digital

60
%

Website traffic increase at Provenir

25
%

User engagement lift at Augury

5

Industry awards, including a Gold Stevie

Currently freelancing through Wripple

Let's talk about the work

Send me the brief, the role or the problem you're trying to solve. I'll tell you honestly whether I'm the right person for it.