Digital Designer, Sep. 2016 to Mar. 2020. RentPath, now part of Redfin, sold marketing to property managers, so this was B2B campaign work judged on traffic and leads rather than on presentation.
B2B marketing is volume work with a scoreboard attached. RentPath sold marketing to property managers, and the campaigns ran across email, landing pages, print and trade shows.
I built the responsive HTML and CSS emails and landing pages in Salesforce, Marketo and Mailchimp, and designed the print, digital and trade show collateral around them. Leading the co-branded American Express and Rentals.com campaign, I lifted landing page traffic 50% and improved marketing ROI.
The trade show work took Best in Show and Best Island Booth at the 2019 NAA Awards, and a GDUSA American Graphic Design Award followed in 2021.
Send me the brief, the role or the problem you're trying to solve. I'll tell you honestly whether I'm the right person for it.